Our Story
About None of the Bad
Our Mission
None of the Bad was built on a simple belief — clean living shouldn't be complicated, expensive, or require a chemistry degree. The modern marketplace buries the ingredients and materials people are trying to avoid under confusing names. We're building a general vetted marketplace — everything a superstore sells, vetted for health & safety by the latest science and time-tested wisdom, and rated so you see exactly why. We do the vetting once, category by category, so shoppers never have to. Food is our first category; supplements, beauty, pets, home, and furniture are on the way, with a Baby-Safe badge across all of them — all built by partnering with the brands themselves.
How We Review Products
01
Vendor Submits
Vendors submit their full ingredient list, certifications, and product specifications before any listing is created.
02
Ingredient Audit
Every ingredient is checked against the category's banned and flagged lists. Any banned ingredient = automatic rejection; flagged items cost points.
03
NOTB Score Assigned
Approved products receive a NOTB Score (0–100) based on ingredient quality, transparency, and certification level.
The Team
Merone Miltz
Founder & CEO — Boynton Beach, FL
Built None of the Bad's scoring engine, scanner and storefront part time, entirely self-funded. It runs end to end as a demo today, and the standard is still being written. Previously Deputy Director & Chief of Staff at Blue World Sciences; founder of You Wreck We Tech.
"Families shouldn't have to be their own chemists. None of the Bad does the reading for them."
Our Commitments
Product-level review, not brand trust
We review every product individually. A brand with 10 products might only have 3 approved — we don't give blanket passes.
No pay-to-play
Listing on None of the Bad is earned, not purchased. No upfront fees and no premium placement.
Transparent standards
Our Banned Ingredient List is public. You can see exactly what we reject and why — no hidden criteria.
Updated as science evolves
We follow new research and regulatory positions. When the evidence on an ingredient or material changes, we update the published standard, give it a new version number, and give listed brands notice before it applies — because vetted standards should evolve as knowledge does.
Get in Touch
Questions about our review process, standards, or how to apply as a vendor?
info@noneofthebad.com