Behind the Build
Behind the Build
What we’ve built so far, and the numbers as they stand. Updated every Monday.
The numbers
Coverage
Categories the scanner scores
8
Rulebooks published for public review
8
Rulebooks planned
12
Categories in our standard
75
Shop departments
6
Browser extension
In development — Chrome first, then Safari and Firefox
Usage
Labels scanned this week
—
Labels scanned, all time
—
People following the build
0
Updates sign-ups, all time
7
Following us
—
TikTok
—
—
—
YouTube
—
X
—
—
Total across all platforms
—
Milestones
2026-10-23
Browser extension in development.
The score next to the product on the store page you're already on. Chrome first, then Safari and Firefox.
2026-10-19
Privacy: nothing is collected until you say yes.
The site runs no analytics before you choose, and the Cookie Policy is written in plain words.
2026-10-19
Lab results come first.
No product scores 90 or above without published lab results for its batches.
2026-10-19
Our rulebooks are written in the open.
Eight category rulebooks are on the site today, open questions included, and 12 more are planned. Anyone can read them and tell us what we got wrong.
2026-10-06
Baby Standard, our strictest rulebook.
No added sugar in anything that carries the badge. Not only for babies — for anyone who wants the strictest shelf.
2026-10-06
Hidden ingredients don't pass.
An unnamed "natural flavor" or a banned ingredient under another name means not listed. When a sugar figure can't be confirmed, the result says so instead of pretending.
2026-10-02
61 banned food ingredients, named in public.
The full list is on the site. Not a vague promise — the actual words to look for.
2026-10-02
The scanner is open to everyone.
Point your camera at a label and get the score. Eight kinds of products — food, supplements, personal care, home and cleaning, pets, cookware, textiles, appliances. Food is complete; the others are published as drafts while we finish them.
2026-09-16
Every score shows its work.
Start at 100, see what earned points and what cost them. No black box.
2026-08-24
The standard is written.
A product needs 75 out of 100 to be listed. Above that, four tiers show how far it went: Approved (75–84), Clean (85–89), Verified Clean (90–94), Elite Clean (95–100). No brand can pay for a score.
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